'Future in Spanish' was presented highlighting the opportunity of language as a Business Tool

The importance of Spanish as a business strategy worldwide and the need to support its expansion into new technologies are some of the conclusions that could be heard in the presentation of the 2013-2014 acts of ' Future in Spanish ' , organized by Vocento and CAF ( Development Bank of Latin America / Andean Development Coorporación ) held this Tuesday, November 5 , at the Cervantes Institute in Madrid. The event was sponsored by the Government of La Rioja , Logroño City Council , International University of La Rioja UNITE , Iberdrola, Aena , Foundation for New Latin American Journalism Australe FNPI and Mare Foundation .

' Future in Spanish ' is a forum for reflection on the power of language shared by hundreds of millions of Spanish as a communication tool : the key that gives access to a huge potential market for Spanish and American companies .

Fernando Rodríguez Lafuente , coordinator of ' Future in Spanish ' , opened the event by highlighting the importance of that " 9 out of 10 Spanish speakers are in Latin American dimension and that is a key issue . We need to reflect on the Spanish business opportunities . "

Meanwhile, Rafael Rodríguez Ponga, Secretary of the Institute Cervantes , said it is clear that Spanish is a language of the future , something that has proven in his recent visits to Latin America.

need

Vocento president , Enrique Ybarra , provided that these activities are aimed at expanding knowledge beyond borders : " Vocento and I believe in the need to call the same forces with the same names . Vocento is honored to be part of this noble and necessary goal as is the Future in Spanish " .

He also participated in the event, the director of UNITE , José María Vázquez García- Peñuela , who said that " our language is the third most used on the network is an opportunity for institutions to develop teaching ." " Initiatives like this and intense daily presence on the web is our best way to contribute to the future of the Spanish ," he said .

Conception Gamarra , mayor of Logroño , recalled that "the future of Spanish is a global future , since it is a multi-country language , open and where everyone fits . It's the future of communication , "adding that" it is also a business future . The Spanish have a double strategic future , international and regional level . "

experiences

In his speech, CAF director for Europe , Guillermo Fernandez de Soto , said " Spanish is the future for all Spanish speakers can learn from experiences " and stressed that " the language was born in San Millan de la Cogolla must be a counterpoint of values ​​and should give the best of themselves . "

The challenge: convert the language in a development tool

In the not recommended Elysium , currently in theaters, the hero played by Matt Damon malvive a devastated Earth and miserable , abandoned to the terrible plight of the poor who dream of escape to space colony where the rich fled . In paradise millionaires inaccessible speak English and French . In the Land of the ragged and needy , the main language is Spanish .

The fantasy of Elysium is located in the year 2159, but do not make great efforts of imagination to suppose that , in a possible future marked by extreme social and economic differences , the Spanish language would identify the most disadvantaged. If you consider that today the language of Cervantes is the second in the world in number of native speakers ( 457 million ) , but the third in terms of global literate population (5.47 % of total) , one might think that , not to shrink the gap between Spanish speakers and literacy origin who speak the language, the ugly future that is described in Elysium would be closer than it might seem.

Do speaking societies are prepared to admit that the Spanish could become the universal banner of the humble ? The language is a homeland , a feeling and a destination. We further determined that even as we say in our dreams also speak Spanish .

The popular sayings , idioms and the "lines " are the cultural archive of a country and shape the thinking of its citizens. You can not think "outside " of the language , its boundaries are those of our thinking , ie draw the only border crossing impossible . So the richer your background , is that boundary further . Today, Spanish is spoken in at least 35 countries , and each brings miles of linguistic miscegenation put even more distance between the speaker and the confines of contemporary language. But the wealth of treasure that unites nearly 530 million Spanish speakers does not correspond to the social and economic status that the Spanish could be on track to represent.

The challenge of the VI International Congress of the Spanish Language , which these days is celebrated in Panama , is simply to convert the language in a development tool . The main road is the promotion of reading as a recreational activity ( " reading is a pleasure and that is what is to be transferred ," said the Colombian writer William Ospina ) now supports multiple platforms and media. The day speaking societies bearing a comparable wealth to their language, Spanish will be the passport to be grain in customs where he hopes the future. To make this change is put in place , the states and the book industry must commit to education. In Elysium , the poor of the earth try an escape impossible and are intercepted by the space police , communicating in English. Even in a movie so bad it is clear that the best future is in their own language .