'Future in Spanish' was presented highlighting the opportunity of language as a Business Tool

The importance of Spanish as a business strategy worldwide and the need to support its expansion into new technologies are some of the conclusions that could be heard in the presentation of the 2013-2014 acts of ' Future in Spanish ' , organized by Vocento and CAF ( Development Bank of Latin America / Andean Development Coorporación ) held this Tuesday, November 5 , at the Cervantes Institute in Madrid. The event was sponsored by the Government of La Rioja , Logroño City Council , International University of La Rioja UNITE , Iberdrola, Aena , Foundation for New Latin American Journalism Australe FNPI and Mare Foundation .

' Future in Spanish ' is a forum for reflection on the power of language shared by hundreds of millions of Spanish as a communication tool : the key that gives access to a huge potential market for Spanish and American companies .

Fernando Rodríguez Lafuente , coordinator of ' Future in Spanish ' , opened the event by highlighting the importance of that " 9 out of 10 Spanish speakers are in Latin American dimension and that is a key issue . We need to reflect on the Spanish business opportunities . "

Meanwhile, Rafael Rodríguez Ponga, Secretary of the Institute Cervantes , said it is clear that Spanish is a language of the future , something that has proven in his recent visits to Latin America.

need

Vocento president , Enrique Ybarra , provided that these activities are aimed at expanding knowledge beyond borders : " Vocento and I believe in the need to call the same forces with the same names . Vocento is honored to be part of this noble and necessary goal as is the Future in Spanish " .

He also participated in the event, the director of UNITE , José María Vázquez García- Peñuela , who said that " our language is the third most used on the network is an opportunity for institutions to develop teaching ." " Initiatives like this and intense daily presence on the web is our best way to contribute to the future of the Spanish ," he said .

Conception Gamarra , mayor of Logroño , recalled that "the future of Spanish is a global future , since it is a multi-country language , open and where everyone fits . It's the future of communication , "adding that" it is also a business future . The Spanish have a double strategic future , international and regional level . "

experiences

In his speech, CAF director for Europe , Guillermo Fernandez de Soto , said " Spanish is the future for all Spanish speakers can learn from experiences " and stressed that " the language was born in San Millan de la Cogolla must be a counterpoint of values ​​and should give the best of themselves . "